SEO & digital marketing for therapy practices
Your caseload shouldn't depend on Psychology Today's algorithm.
I'm a licensed therapist who helps solo practitioners and small group practices get found by the right clients — through SEO, Google Business Profile optimization, and websites built to convert. No generic agency playbooks. No tactics that put your license at risk. Just systems built to fill your caseload.
Built for the practices that want growth without depending on luck.
Why most therapy practices struggle online
You went to grad school to do therapy, not SEO.
Most marketing advice for therapists is written by people who've never sat in the chair. They don't know that APA 5.05 prohibits soliciting testimonials from current clients. They don't understand why Psychology Today alone isn't enough anymore. They don't know the difference between a good niche page and a generic services page. So they sell you templates and tactics that don't fit your field — or worse, get you sideways with your licensing board.
Psychology Today plateau
You're paying for a profile that's lost among 200 other therapists in your city. Your phone barely rings. Your caseload has gaps you can't predict.
A website that doesn't work for you
Your site looks fine. It has your bio, your modalities, a contact form. But it doesn't rank on Google, doesn't speak to the specific client you actually want to work with, and doesn't turn visitors into scheduled intakes.
Marketing that breaks the code
Generic agencies push tactics borrowed from industries with no ethics codes — soliciting testimonials, aggressive retargeting, A/B testing outcome claims. In therapy, those moves violate APA 5.05, NASW 4.07, ACA C.3.b, and NBCC 62. You need a partner who knows where the lines are because they've been bound by them.
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Why Zoula Digital exists
I'm Craig. I'm a therapist who got tired of watching good clinicians struggle.
I'm a Licensed Master Social Worker. I've spent years inside behavioral health organizations and watched a pattern repeat itself: excellent therapists with real expertise, struggling to fill their caseloads, while less capable practices grew because they understood how to be found.
The advice they were getting from marketing agencies was generic at best, ethically risky at worst. Templated websites that didn't differentiate. SEO that ignored how mental health clients actually search. Tactics borrowed from industries where you can publish client testimonials without violating your license.
Zoula Digital is what I wish had existed when I was watching this happen. A marketing partner who understands the field from the inside — the ethics codes, the EHR workflows, the difference between a client who'll show up and one who won't. Someone who treats your practice like a practice, not a product.
— Craig DeSouza, LMSW · Founder
Beyond the referral lottery
Referrals will always matter. They shouldn't be the only thing your caseload depends on.
When your steady flow of clients hinges entirely on which colleague mentions you to whom in a given month, the gaps in your schedule become impossible to predict. The work we do is the work referrals can't — a findable, durable, inbound presence that compounds month over month. Whether or not anyone happened to think of you this week.
What we do
Marketing systems built around how therapy practices actually work.
Local SEO for therapy practices
Rank for the searches your ideal clients are actually making. Specialty pages, modality pages, insurance pages, technical optimization, and schema markup designed for mental health practices — not generic local business templates.
Google Business Profile optimization
The single highest-leverage asset most therapists ignore. Full GBP setup, category optimization, weekly posts, and HIPAA-safe response management — the playbook adapted for clinicians.
Conversion-focused therapy websites
A site built to turn visitors into scheduled consultations. Specialty pages, clinician bio optimization, ethically-written copy, and integration with your existing EHR (SimplePractice, TherapyNotes, TheraNest, etc.).
Ethical reputation systems
Reviews matter for ranking — and they're constrained by professional ethics codes. We build passive systems that compound your reputation ethically, without crossing the lines that matter.
How we work
We don't run campaigns. We build compounding systems.
Marketing for a therapy practice isn't a campaign you run for a quarter and turn off. It's an asset you build deliberately, in a specific order, so each piece reinforces the next. Here's the sequence we follow with every practice we work with:
Audit
We assess your current visibility — website, Google Business Profile, Psychology Today profile, TherapyDen/Inclusive Therapists presence, ranking baseline — and identify where you're leaking potential clients.
Foundation
We optimize the highest-leverage assets first: your Google Business Profile, your website's conversion flow, your directory profiles, your local citations. The fast wins.
Visibility
We build the SEO infrastructure that compounds: specialty pages, modality pages, insurance pages, clinician bios, and content that answers what your future clients are actually searching.
Compound
Monthly cadence, real reporting, and continuous iteration. By month six you should know exactly which channels are filling your caseload and why.
Is this for you?
We work exclusively with:
Solo private practitioners
Licensed clinicians (LCSW, LPC, LMFT, PsyD, PhD, LMSW) in private practice, full-time or part-time, who want a steady inbound pipeline.
Small group practices
Practices of 2–15 clinicians who need to fill multiple caseloads and recruit the right clients for each provider's specialty.
Niche-focused clinicians
Therapists with a specialty (trauma, OCD, perinatal, neurodivergent adults, couples, athletes, EMDR, IFS, etc.) who need their site to attract that specific client — not generic 'anxiety and depression' searches.
We don't work with: large clinics, psychiatry-only practices, IOP/PHP programs, or unlicensed coaching practices. The playbook is different for those.
We speak therapist
We already know the things other agencies have to learn.
Realistic expectations
We're not going to get you 50 Google reviews.
Marketing in therapy is a slower build than in unregulated fields, and more defensible because of it. We build the visibility infrastructure that compounds — specialty pages, bios, GBP, directory presence — until your caseload is steady and predictable. The review piece grows alongside it, ethically, in the only way our field allows.
Let's see where your practice is leaking clients.
A free 30-minute practice visibility audit. I'll personally review your website, Google Business Profile, and Psychology Today presence and show you exactly where the gaps are — whether you work with us or not.
Limited to 5 audits per month. No sales pitch — just the audit.